Our startup’s story began one evening in a small student apartment in Matinkylä. Taru, my friend and future co-founder, had invited me over to discuss a business idea. A glass of wine, a short discussion and four hours later we finally got through all the required online forms to incorporate our business. Four months and two new co-founders later Lääkärihinta.fi i.e. “doctorprice” was launched to help consumers compare private healthcare prices.